Broadcast Career Link

Account Sales Executive

Radio Milwaukee, Inc.
Milwaukee, Wisconsin, 684 (hybrid)
9 days ago

Description

Job Type: Full-time Exempt

Supervisor: Underwriting Sales Manager

GENERAL FUNCTIONS:

The Account Executive is a full-time media sales position responsible for selling Radio Milwaukee sponsorship packages and digital media to secure financial support for our mission. In this sales role you will identify and reach out to decision-makers at local businesses and nonprofits, meet with them to understand their marketing needs, and develop and present proposals that offer solutions to those partner needs.

ESSENTIAL DUTIES & RESPONSIBILITIES:

This list is not all-inclusive and may be expanded to include other duties and responsibilities, as deemed appropriate.

  • Actively cultivate, establish and maintain relationships with potential and current business and non-profit partners.
  • Meet and exceed monthly and annual sales goals both individually and as part of the underwriting sales team and the larger development team.
  • Conduct in-person and virtual meetings with partners and prospects.
  • Collaborate with potential and current partners to assess needs and customize proposals that meet those needs
  • Become a trusted advisor to underwriting partners on marketing, public media, and Radio Milwaukee, including a deep understanding of station offerings including podcasts, streaming, and digital.
  • Write on-air copy for partners in adherence to FCC and station guidelines (under advisement of Traffic Manager and Underwriting Sales Manager)
  • Follow established processes to facilitate accurate broadcast scheduling and airing, including order entry into the broadcast traffic system and meeting copy deadlines.
  • Maintain accurate, up-to-date records of client interactions in our CRM.
  • Prepare recaps of past underwriting campaigns when requested by partners.
  • Work collaboratively across departments to strategize and build support for over 20 segments, programs and podcasts.
  • Adhere to station payment and collection procedures.
  • Engage with Radio Milwaukee listeners, members, funders, and community leaders at station and community events to build and strengthen sales relationship network.
  • Assist with additional departmental duties, as requested by the Underwriting Sales Manager.


Requirements

KNOWLEDGE, SKILLS & ABILITIES:

  • Excellent interpersonal communication skills to build relationships with a variety of people
  • Project an outgoing, confident, persuasive demeanor to cultivate rapport and trust
  • Strong time management skills and ability to meet daily deadlines
  • Ability to take initiative and work independently without close supervision, and willingness to collaborate as a member of departmental and organizational teams
  • Ability to regularly travel throughout the Metro Milwaukee area for various meetings and fundraising efforts
  • Ability to work occasional evenings and weekends for special events
  • Computer proficiency with the ability and willingness to learn new platforms. Experience with Word, Google Meet/Zoom, Monday.com, CRMs, Marketron, and Scarborough a plus
  • Knowledge and understanding of FCC rules for non-commercial radio a plus

EDUCATION & EXPERIENCE:

  • Sales experience with knowledge of sales and marketing techniques for prospecting, cultivating, and maintaining accounts strongly History of building relationships in the local community. Broadcast or Digital Media sales experience preferred.
  • High School diploma or G.E.D. required. Bachelor’s Degree in marketing, mass communication, business or related field preferred.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions. Reasonable accommodations will be made to enable qualified individuals with disabilities to meet the demands.

While performing the duties of this job, the employee is regularly required to sit, stand or walk; use hands to finger, handle, or feel; reach or grasp with hands and arms, including overhead and from floor to waist; and talk or hear. The employee is regularly required to operate a motor vehicle. The employee is occasionally required to bend, stoop or kneel; lift, carry and/or move up to 25 pounds.

Specific vision abilities required by this job include close vision and the ability to read from a computer or electronic device, and the vision required to operate a motor vehicle. 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be made to enable qualified individuals with disabilities to meet the requirements.

The noise level in the work environment is usually quiet to moderate.  The employee is exposed to outdoor weather conditions during work-related travel. 

Job Information

  • Job ID: 65795718
  • Workplace Type: Hybrid
  • Location:
    Milwaukee, Wisconsin, 684
  • Company Name For Job: Radio Milwaukee, Inc.
  • Position Title: Account Sales Executive
  • Job Function: Business Development
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: H.S. Diploma/Equivalent
  • Min Experience: 2-3 Years
  • Required Travel: 25-50%

Please refer to the company's website or job descriptions to learn more about them.

View Full Profile

Jobs You May Like